John Sample will receive an e-mail or mailing invitation. He either clicks on his PURL or types it into the web bar. John can do many things as his PURL such as enter his personal information, RSVP for an event, answer survey questions and much more. Once John hits submit he will receive an e-mail confirmation.
Below is just one example of a PURL campaign.
Key Benefits of Cross-Media Marketing:
Increased interest from your customers and prospects because with Cross-Media Marketing, you can customize each and every communication touch point such as a personalized web page (PURL), an email or a direct mail piece.
Personalized web pages make it very easy to collect customer data. With a PURL, you can allow your customers and prospects to very easily enter in their email address, cell phone number, and other information on a web page.
It is very cost effective. Cross-media campaigns can be used solely with email, sms text or a combination of both of these with direct mail. You pick the medium that is most appropriate and cost effective for the touchpoint.
Tracking & reporting is very easy and automated. All touchpoints of a cross media marketing campaign can usually be tracked to the exact person in that campaign. This helps increase ROI as marketers now have the ability to change messages/offers in real-time accordingly.
Full-service print, digital and personalized solutions that help your business succeed. - TEUTEBERG
