Key Benefits of Cross-Media Marketing:

• Increased interest from your customers and prospects because with Cross-Media Marketing, you can customize each and every communication touch point such as a personalized web page (PURL), an email or a direct mail piece.
• Personalized web pages make it very easy to collect customer data. With a PURL, you can allow your customers and prospects to very easily enter in their email address, cell phone number, and other information on a web page.
• It is very cost effective. Cross-media campaigns can be used solely with email, sms text or a combination of both of these with direct mail. You pick the medium that is most appropriate and cost effective for the touchpoint.
• Tracking & reporting is very easy and automated. All touchpoints of a cross media marketing campaign can usually be tracked to the exact person in that campaign. This helps increase ROI as marketers now have the ability to change messages/offers in real-time accordingly.

Uses of Cross-Media Marketing:

• Grow and acquire new customers, members, and donors with tightly integrated campaigns that provide variable text, images and videos customized to individual customers age and preferences
• Drive customers and prospects to your business with online promotions, coupons and other offers.
• Gather valuable insight from customers with online surveys.
• Capture email addresses to use in ongoing campaigns.
• To increase your customer, member, or donor base through Referral Campaigns through “viral” refer-a-friend PURL campaigns

Elements of Cross-Media Marketing:

• Personalized Email Marketing with content that is specific to your customers and prospects.
• Text Message Marketing (Mobile Marketing): Instantly deliver offers and other important messages directly to your customers cell phones
• Personalized Direct Mail: using variable data printing technologies, you can completely personalize mailers, letters and postcards with content specific to your customer or prospect….

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